Airbnb is a serious business for many, especially in big cities such as Brisbane. What started as a way to earn a few extra dollars by renting out extra space in your property has turned into a full-blown business. And the competition is intense.
Getting your airbnb calendar full during the peak season might be relatively easy but things are never as easy when the off-season hits.
Here’s everything you need to know about maximising your airbnb bookings during the off-season:
1. Pricing affects booking levels
It’s quite obvious but you need to pay special attention to prices during the off-season. If you price your property attractively, chances are somebody will book it.
If you want to make the maximum amount of money with your airbnb, your focus should be on trying to fill up the vacancy, as much as possible.
Attractive pricing works great for maximising bookings. Also, price your weekends higher as there is likely to be more demand for weekends.
2. Local events
If there are any popular local events during the off-season, don’t forget to include them in the listing. Just add a few words to the property listing about the event.
3. Uniqueness matters
If your property is in a really competitive part of the city, you need to put as much effort as you can to make your listing truly unique. It could be something special about the property or the services you provide such as free breakfast or other amenities.
Some owners like to provide free gift cards to popular local restaurants or backstage passes for their guests and others such incentives.
4. Don’t charge for extra persons
Another way to make your listing attractive during the off-season is to waive charges for extra persons. Don’t think of it as a potential loss but as an incentive to attract more guests.
The goal is to get rid of as much friction as possible when guests are looking to make a booking in your part of the city.
5. Incentivise those referrals
Referrals are a great way to get guests during the off-season. Once a few guests have made a booking during the off-season, send them a message that they are eligible for a discount if they can refer guests to your property. It could take the form of a discount code or name of the guest or something else.
6. Allow instant booking
As discussed earlier, one of the ways to increase booking is to get rid of as much friction as possible. Allowing instant booking is an effective way to remove friction as users don’t have to ask for approval before making a booking.
Airbnb also states that instant bookings often significantly increase the number of bookings on the platform.
7. Engage an Airbnb Property Management service
If you want your airbnb listings to pay off, seriously consider engaging the services of an experienced and reliable property management service. They are already aware of the tips and tricks to generate maximum possible revenue from a vacation rental property.
Also, reliable services take care of all the aspects of managing the property which means you don’t really need to worry about bookings or updating listings or other such things as they take care of everything.
Final Thoughts
BNB Booking is the premier provider of property management services for short-term rentals. We offer a full menu service covering guest management, property management, airbnb management and all the other services you need to make the most of your vacation rental property.
Give us a call at 1300 421 029 to know more or leave an enquiry.
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