There are several different ways to find out the number of Burger King total outlets worldwide. The company announced in April 2014 that they plan to open 10 new locations by 2021. In the United Kingdom, Burger King has 484 restaurants while Hungry Jack’s operates under the brand name Burger Ranch. It also has a presence in France, where until recently it was virtually non-existent. However, this has now changed following a joint venture with local operator Groupe Olivier Bertrand and plans to acquire the French burger competitor Quick.
In the US, Burger King has focused on turning around its performance in the market. McDonald’s has successfully positioned itself as a family restaurant, and Wendy’s has used popular comedian Dave Thomas to market its hamburgers. As a result, Burger King has focused its marketing efforts on product placement and pack shots. The company never depicted its outlets in marketing campaigns until 2003. Today, the company has over sixteen thousand outlets throughout the world.
As of March 2016, Burger King had 17,823 stores, more than double the number of Popeyes and Tim Hortons. At the end of the first quarter, the company had more than three times the number of Tim Hortons restaurants. By comparison, Popeyes had 3,120 outlets at the end of the first quarter of 2011.
