A B2B website audit is a great way to take stock of your site and make sure it’s performing as well as it could be. But what exactly should you look for when you do an audit?
In this blog post, we’ll give you 5 tips for conducting an effective B2B website audit. By the time you’re finished reading, you’ll know how to identify areas of improvement and take steps to optimize your site for better results. So let’s get started!
1. Check for technical issues
The first step in any website audit is to check for technical issues. Las Vegas SEO explained that this includes things like broken links, 404 errors, and site speed. These kinds of issues can make it difficult for visitors to use your site and can hurt your search engine rankings. To find technical issues, you can use a tool like Google’s PageSpeed Insights or WebPageTest.
2. Evaluate your content
Once you’ve addressed any technical problems, it’s time to take a look at your content. Is your content relevant to your target audience? Are you providing valuable information that will help them solve their problems? If not, it’s time to make some changes. Even if you are outsourcing content writing services, make sure they are still high quality.
3. Assess your design
Thrive SEO in Las Vegas noted that your website’s design should be professional and easy to navigate. If it’s not, you could be losing visitors. Take a look at your site’s layout and make sure it’s easy to find what visitors are looking for. Also, make sure your site looks good on mobile devices. More and more people are using their phones and tablets to browse the web, so it’s important to make sure your site is responsive.
4. Analyze your traffic
Where is your traffic coming from? Are most of your visitors finding you through organic search? Or are they coming from social media? SEO Agency LV shared that knowing where your traffic is coming from is important because it can help you focus your marketing efforts in the right places. You can use Google Analytics to track your traffic sources.
5. Set goals and objectives
Finally, you need to set some goals and objectives for your website. What do you want your site to achieve? Do you want to increase your conversion rate? Drive more traffic from organic search? Once you’ve set some goals, you can start working on a plan to achieve them.
These are just a few tips for conducting an effective B2B website audit. By following these tips, you’ll be able to identify areas of improvement and take steps to optimize your site for better results.
