YouTube advertising has a number of disadvantages. As with other online advertising formats, this format involves bidding against other advertisers for a particular keyword. This can be expensive, since your ad could fall far below the search results if it is priced too low. In addition, these advertisements often have low sales conversion rates, as 65% of viewers skip them. In contrast, viewers who actually watch a video are more likely to click on an ad.
YouTube advertising can be divided into three types. Firstly, pre-roll ads are 15 to 20 seconds long and cannot be skipped. Secondly, they require the viewer to click on the ad in order to continue watching the video. As a result, they are not suitable for long-form content. A few seconds is plenty of time to promote a brand and convert viewers into customers. Ultimately, however, the duration of your YouTube ads should depend on your marketing strategy.
As video is constantly uploaded to YouTube, it can create a lot of clutter. Many viewers may not be able to distinguish between relevant videos and those that aren’t. Moreover, because there are literally thousands of videos uploaded every minute, it can be difficult to get viewers to view your ad. A YouTube advertising agency can help you determine the best targeting option for your product. This method can be effective for both large and small businesses.
