It’s no secret that the right shape can have a huge impact on how something is perceived. This is especially true when it comes to custom labels-the shape of the sticker will affect how people see your brand, and it can even evoke certain feelings or emotions in them. By understanding the psychology of shapes, you can create the best possible sticker labels for your business!
The psychology of shapes
According to Shape Psychology, each form has a meaning associated with it, which affects our thoughts and responses differently. You can use the associations when it comes to creating your own stickers and labels.
Rectangular and square shapes
These are mostly used for product labeling, as they give you more space to include text and graphics. According to psychology, the familiarity of these shapes, plus their 90-degree angles, communicate reliability and security. Hence, rectangular or square stickers and labels can ignite trust in your brand.
Round shapes
Round shapes are more fluid and dreamy than the straight edges of squares and rectangles. We often find these shapes associated with magic, mystery and nature. So oval or circle stickers and labels are ideal for branding natural cosmetics and fragrances or similar products.
Abstract shapes
But in the sticker universe, you can also get custom shapes. That means that your stickers and labels can have any shape you can think of. These are referred to as die cut labels or stickers and are perfect for creating a custom shape for your logo or something that makes your brand stand out.
Tips on how to choose the right shape for your sticker label
- Think about what you want the sticker to achieve. Is your goal to look professional and polished, or do you want to be more fun and engaging?
- Consider the type of product you’re selling. If you’re selling a serious product, a more professional shape might be appropriate. If you’re selling something fun and casual, then a more playful shape might be better.
- Choose a shape that’s easily recognizable. This will help people remember your brand.
- Make sure the shape is appropriate for your industry. For example, if you’re in the healthcare industry, avoid using playful shapes like stars or circles.
Finally, keep in mind that not every shape will work for every business. You might need to experiment with different shapes until you find one that really resonates with your target audience. But once you find the right shape, your custom labels will be much more effective!
