When we talk about marketing and public relations a general confusion occurs about whether they both follow the same or different approaches to achieve the goal. Before digging into what PR can do for the growth of the business, it is important to understand about its general concept and how it differs from marketing.
In a very simple language, marketing is all about promoting the product and generating sales from it whereas Public Relations is all about spreading the awareness of the brand, building trust among the target audiences, and maintaining a positive reputation of the organization.
Now, as the difference between both the terms is clear, let us understand in detail what a PR agency can do for the growth of your business and how PR is proven as an effective tool for the same.
- With the increase in competition in the market, it is important to show the target audience something unique that helps in making you stand out from the crowd. Firstly, PR professionals help in letting people know that your brand exists in the market. The experts spread awareness about the organization’s product and services by spreading stories about it on various trusted media platforms. This helps people in increasing knowledge about the brand and product. Showing a continuous presence in front of potential customers increases visibility and helps in creating a connection with them.
- As we all know that PR is never a direct sales tool and this makes it different from marketing. It is the procedure where when positive information is shared about the brand on various platforms, trust gets built among the general public and they become the potential customers of their will. Hence, every PR campaign aims to spread awareness about the brand so that more and more people know about it. The direct conversions done by various marketing and advertising campaigns are not necessarily last for long as the trust easily gets broken when the promised services are not provided to them. But when the customers are converted using PR campaigns, a long-lasting relationship is built between the brand and the customer as they are buying the product after gaining all the necessary and genuine information from authentic sources.
- With the help of PR strategies, better community engagement takes place. Customers are allowed to provide their genuine feedback and reviews about the product and the organization takes it positively for the improvement. For example, when the PR experts share information on various social media platforms, a community of people who are interested in that product shares their feedback and opinion about it. They also ask various questions and when genuine information is provided to them right from someone important to the organization, a great bond is created between the organization and the community. The bond becomes so genuine and strong with time that even in a time of crisis, these people come forward for repairing the damage caused to the image of the brand.
A great PR strategy used by the leading PR agencies is always beneficial for the growth of the business.