Having a celebrity endorse your product can have several benefits. First, it can make the new product stand out from its competitors. In addition to that, having a well-known person represent your brand can boost consumer recall and keep it at the top of their minds. It can also open up new markets for your company, as people will see your name and recognize the brand. So, what are the advantages of being an endorser?
Secondly, endorsers are a great source of free advertising for companies. While celebrities tend to attract many potential consumers, they can also lead to a lot of waste. Using a famous brand to promote your product is a great way to generate free publicity, but only if the product is worthy of its celebrity. You’ll also be helping a brand and increase your brand’s awareness.
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Third, being an endorser can make you a celebrity, which gives your product an instant boost. For example, a popular celebrity, like Shaquille O’Neal, has more than 50 products in his portfolio. This means that their marketing efforts will not create as much equity for a particular brand as if they were endorsing only one or two products. Furthermore, celebrity endorsement can be costly, so you need to choose wisely and understand the pros and cons of a celebrity endorsement before committing yourself.
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